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OWN PRODUCT · 05Starkfit
1,000 users · US$120,000 in funding.
RIZOMA BOUTIQUEONE IDEA. ONE FIRST VERSION. REAL USERS.
FROM FOUNDER TO FOUNDER.
Launch your app
and reach your
first users
I help you define a first version, build it and prepare its launch, so you can start putting it in the hands of real users.
Tell me your idea See what I've built ↓ IDEA → APP → USERSRIZOMA / 001
01 / WHEN THE DOUBTS SHOW UP
I help you decide
what to build
You start with a clear idea. Then the doubts show up: what to include, what to cut and whether anyone will use it. I've made those decisions too, building my own apps. I'll help you turn that experience into a first version you can launch.
02 / THE PROCESSThe process
The process
we'll go through together.
FROM YOUR IDEA TO LAUNCH
Let's define the first version
AI speeds up building. The bottleneck is deciding what to build. We define where your app is headed and what its first version needs so you can start testing it with users.
AFTER LAUNCH
Growth keeps learning.
Seeing how people use your app, where they get stuck and what they find useful helps us adapt what comes next.
03 / EXPERIENCE BUILDINGIdeas in production
Ideas in production
with real users.
Bobby, Makai, Swell, Bet Whisper and Starkfit are part of my experience building apps. Each project raises its own decisions.
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OWN PRODUCT · 01Bobby
One of Rizoma's own projects. Explore the app and its system, still under construction.
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OWN PRODUCT · 02Makai
Find the photos from your surf session by matching beach, date and time.
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OWN PRODUCT · 03Swell
Strength, paddling, pop-up and balance programs for surfers, based on the science of surf performance.
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OWN PRODUCT · 04Bet Whisper
A voice interface for exploring Polymarket prediction markets from Meta Ray-Ban glasses.
04 / WHAT WE BELIEVENine beliefs
Nine beliefs
that hold Rizoma together.
Most apps shouldn't exist.
Building is no longer the bottleneck. Deciding is.
Prompts are not a product.
Growth is designed before the first user.
Use AI where it speeds things up and take it out where it gets in the way.
A small studio that decides and builds with you beats a big agency with layers of process.
You learn product decisions by launching. That's why we have our own apps.
Speed without direction only speeds up waste.
Every version has to earn the right to exist.
An idea you want to launch.
Or a prototype you want to take further.
We can start from either one. The first step is understanding who you want to reach and what you need so that person can try your app.
LET'S TALK ABOUT YOUR APP
Your idea already has a founder.
Let's take the next step.
Tell me what you want to build in a tweet. Leave me your email and we'll pick up the conversation there.